Showing posts with label comments. Show all posts
Showing posts with label comments. Show all posts

Thursday, February 22, 2007

Prophet at the margins

Michael Laws, Mayor, Wanganui, tourism, MRI
Update 2.30pm Friday 23 February: Seems we were wrong... it's not merely the WDC's contribution Mickey wants to get his hands on (which he's placing at $48,000 not $35,000) but "one-third of the $2 million ($666,000)" spent on the MRI so that he can use it on Wanganui's "own tourism branding and promotion".

We can well imagine such a campaign: $660,000 spent covering cost over-runs on Mayoral "tourist attractions" such as the Splash Centre and $6,000 on a road sign pointing the way there.

No thanks, Mickey. Let's leave it to the professionals, shall we? Bail out your own failures and then explain the debt burden you leave behind as your legacy.

Which isn't to say that some of the criticisms of the MRI campaign aren't valid - though market research suggests the public likes the brand. And it's the wider public - not Mickey, not the MRI Board, not LawsWatch, not even local iwi - who will decide whether it works and whether they want to visit the region.

And while Michael Laws has never been known for his sense of subtle irony, accusing all and sundry of unprofessional behaviour whilst publishing the link to a website he's obviously been given in confidence proves he doesn't have much of a sense of hit-over-the-head-with-a-brick irony either. As a result the website has had to be taken down.

But, courtesy of Velocity, Watchers can still get a look at and example of the tourism branding. We couldn't do the photograph justice by reproducing it here, so just click on the thumbnail at left and you'll be transported to the full view. This isn't the entire campaign, remember, just a sample of it.

On a slightly different note, and with a hat tip to Kiwiblog, we can't resist reproducing this illustration to aid those Watchers, from both sides of the fence, who come here to engage and debate and wonder why others in turn can't bring rationality to their arguments:

LawsWatch, commenters