Slogans rule OK?
As a rule, Watchers take the pronouncements of Wanganui’s propaganda chief Michael Laws with a large pinch of salt. But when he walks out of yet another secret meeting about his grand plan for the heart of Wanganui and tells the Chron that hearing the projected cost would "scare people" we’re inclined to believe him.
The upgrade is likely to cost many millions. Mr Laws said hearing the full amount would scare people and Wanganui District Council’s finance team was looking at ways the work could be done in stages and paid for over 50 to 60 years. We think it can be afforded without a significant rise in rates.And when he reveals that his "communications strategy" to soothe the scared populace into meek submission will be "slogan driven", we just know the referendumb rollercoaster has already left the platform, with Mickey Mayor at the controls.
The upgrade could include big changes, such as the demolition of the museum, the library moving to a central place, drastic alterations to Majestic Square and reconnecting the park with the Whanganui.
Laws is also making sure the EXCLAMATION MARK!!!! features prominently in his Heart hard-sell! Taking his cue from the TV advertorials in which peddlers of everything from eternal youth potions to home gym equipment try to part worried Watchers from their hard-earned cash in the wee small hours, he tells us:
...the slogan for the public information campaign on the Heart project – leading to the proposed referendum in mid-2007. It is – 'It's your money, your city, your future ... your choice.'Be prepared, Watchers, to be assailed by this exquisite piece of spin at every turn because it will help take your fellow citizens’ minds off what lies below as the Vision roller coaster plunges Wanganui into their bottomless debt lake.
Crs Higgie and McKinnon are already squealing with delight and hanging on to MayorMichael for dear life.
HIGGIE: Please be part of this, as it's very important for our generation, as well as for our grandchildren and generations to follow. Mark October 26 on your calendar and be there if you can! Best wishes for the school holidays and the joys of spring! (Exclamation marks are called 'screamers' in the journalism trade for good reason - Ed)Watchers have been observing new and very pleasing developments as Mr Maslin’s formerly withered organ stiffens its resolve to ask questions and knock the stuffing out of mayoral spin. The palpable disgust at Mickey’s bout of ratings-inspired verbal diarrhoea about Tonga has rippled through Wanganui and well beyond. Even Mickey’s formerly loyal lieutenant Rangi Wills was moved to expose a little mayoral lie in an item in the Chron last week and is making no secret of his wavering affections for his commander in chief.
DOTTY: There are various options for the library, one option for the Gallery, two for the museum and one for the War Memorial Hall. The concepts are very exciting and it would be a wonderful achievement to commence a revival project for our cultural centre.
So Watchers were left shaking their heads in sadness and wonder at today’s front page riverfront propaganda exercise by the lovely Mary Bryan who allowed Mickey to get away with claiming a referendumb mandate for a $1.5 million project that started out as just $260,000 in ratepayer spend.
But not to worry, Watchers, because the Chron is also suffering from an acute bout of Silly Slogan Syndrome with the revelation that Fat Newspapers are Bad!!!! Lean Newspapers are GOOD!!! But wait, there's more!!!!
"SINCE WHEN WAS FAT A GOOD THING? We’re lean, trim, healthy and full of ESSENTIAL daily NEWSTRITIONAL value.Desperately attempting to match Media Mickey at his own game, the Chron’s very own sloganeers then urge Wanganui-ites to GET THEIR DAILY WORKOUT with the Chron because they LOVE THIS PLACE, LOVE THIS PAPER.
As the Daily Workout lands with a wee thud at letterboxes throughout the River City we’d suggest it will be judged on whether people like Mary Bryan (and soon-to-be senior reporter John Maslin) ask the hard questions and let readers in on the secret that mayoral propaganda has only a fleeting relationship with the truth. Beside that test, the fact that its paltry pages don’t even have the thermal rating required of fish and chip wrapping is neither here nor there.
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